Become an ActionCOACH
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How business coaching works

Here's how working with a coach can enable you to control a profitable and growing business in just 90 days.

The ActionCOACH Business Operating System (ABoS)

The 6 steps of ABoS installation are the fastest way to build a real enterprise, "a commercial and profitable enterprise that works without you," i.e., it works "the enterprise" so that you don't have to. Let me explain.

The goal is true business freedom: freedom of time, team, money and motivation for you as the owner, and an asset, a saleable enterprise. This often seems like a dream, and for many it always will be. But if you want to change that, after 31 years and hundreds of thousands of customers, here's how it works.

Step-1-Mastery

Stage 1 - Mastery

We define this phase as the transition from chaos to control, that is, the transition from a company that manages you to a company that manages you. Often there is a feeling that you are in reactive mode, putting out fires, and at worst, you have descended to the "just pay the bills" level, while at best you feel that if you want things done right, you have to do them yourself.
There are 4 areas of Mastery and each has its own set of Strategy Cards and Playbook to use as you are guided through the setup of ABoS. In Mastery you have to be patient for growth, but extremely impatient for profits each day.

Destination Mastery to give you clarity, by installing the planning and goal-setting systems you can really take charge of the day-to-day and long-term reins of the business.

Time mastery to achieve productivity. Installing ABoS's self-management and people management systems enables you to increase profits through even small gains that add up to bigger results.

Mastery of delivery to ensure consistency for you and your customers so they keep coming back and feel comfortable referring others.

From basic process improvement and checklists, all ABoS Strategy Cards and Playbooks will be determined by the initial ABoS assessment and ongoing ABoS Dashboard to see your growth and progress.

Financial Mastery for Profits. Knowing and reading your numbers, both historical numbers such as profits and income, is critical, but with ABoS you will also look at predictive numbers that let you know where you are going, giving you the confidence to make real decisions.

Mastery builds such a solid foundation that you can feel comfortable and have the confidence to move forward in growth.

Step-2-Marketing

Phase 2 - MARKETING.

This is where you begin to increase cash flow and take charge of your growth. The installation of ABoS marketing systems is in line with our very clear and powerful definition of marketing: profitably buying customers for life. This means that our formula only works if your marketing is an investment and every $1 spent means more than $1 in extra profits.

With ABoS testing and measurement systems, your marketing will go from a cost center to an investment where ROAS or Return on Ad Spend will be celebrated regularly.

All Playbooks and Strategy Sheets refer to this formula where systems will be installed to multiply your profits. There are 5 key multipliers, and simply put, each of them has more than 70 or 80 strategy boards defined to be used and followed during ABoS installation.

The 5 Ways Formula

Leads is about your prospects and potential new customers; we will guide you in installing measurement systems and setting new goals and strategies to acquire the right number of leads for a sustained growth rate that you, your team, and your cash flow can manage.

Conversion Rate is about installing ABoS sales systems so you can build a sales force that consistently nurtures, converts and builds high-value sales. With 83 strategy cards and several playbooks, the results you get with ABoS marketing systems will be truly exciting.

The number of transactions is about your Repeat Business, and since most of your profits come from the return of your past customers, this ABoS installation is vital.

Average Sale is about you and your team increasing the value of every single sale with every single customer. ABoS offers more than 60 strategy cards and systems to choose from and install.

Finally, the installation of ABoS's margin strategies is about getting the best gross profit from every single sale.

Obviously, the stronger your brand is, the more value and profit you will get.

The Ladder of Loyalty

Adding to the 5-Way Multiplier Formula is the ABoS Loyalty Scale, in which we will guide you in installing a system that enables your company to turn a Suspect, a person in your target market, into an enthusiastic Fan. This is a customer who not only frequently buys from you and refers others of similar quality, but also posts on social media and generates a lot of new business for you.

With our coaching and implementation of this ABoS playbook, the customer experience will definitely change the bottom line of your business. Now is the time to take back your time.

Step-3-Systems

Step 3 - SYSTEMS.

In the installation ABoS Systems stands for Save Your Self Time Energy and Money and relates to the "working" part of the definition of a profitable business enterprise that works without you.

By installing ABoS, in essence, we will help you build the systems, the systems will manage the business, and your team will manage the systems. This allows for greater predictability as you scale and grow. Your job is to manage and lead the team in managing the systems.

The first four of the nine ABoS steps at this level are about setting a clear direction for the company. Coaching through the Vision, Mission, Values and Business Goals Playbooks will give you the clarity you need to build an organization capable of achieving them.

9 Steps to Systemizing A Business

This is where ABoS Playbooks and Strategy Cards for stages five through seven come in, as you and your coach work to define the size and shape of the team you will need to turn your vision into reality.

You will love the last two phases where you install the systems and create the manuals and checklists for a company with truly systematic and predictable growth. Now is the time to get out of the day-to-day.

Step-4-Team

Step 4 - TEAM

Together Everyone Achieves More is the theme of the ABoS team installation, and as you build your people, they build your company. To build a company that can grow without you and give you the freedom you deserve, you need a team that can achieve results with or without you.

There are 6 keys to a winning team, and as you install each key, the management systems (competence and productivity), the leadership systems (passion and focus), and your team grows over time, you will have more and more confidence in their ability to handle everything on their own.

It all starts with you and strong leadership, from the leadership framework to your leadership skills and leadership personality style, to building the team your way. The common goal is the next step in the ABoS playbook and must be something that all team members know and believe in and win for.

6 Keys To a Winning Team

This leads to an established culture document and what we call the Team Rules of the Game, so that when you move on to Key 4, the Action Plan, everyone knows who is doing what and when.

Keys 5 and 6 are a little more difficult to understand logically, but as we grow and experience new things, it will be critical to support risk-taking and practice 100% team involvement and inclusion.

All of this has been completed with the installation of ABoS communication systems, and you can see how by now your company and team are starting to feel like a well-oiled machine, so now is the time to get out there or step up.

Step-5-Scale

Step 5 - SCALE

Step 5 - Scale - Here you move from percentage growth to multiplied growth. The 5 Fundamental Disciplines of Scale are about expansion and taking the business model you have already built in one location and expanding it to the size you want. Not everyone wants to grow to this level, although anyone who participates in our CEO and Corporate Business Coaching program will basically start here.

The 5 Disciplines all work together and, when functioning at their maximum, produce an exponential level of growth. All 5 are divided in the ABoS System into 4 or 5 main functions, and with 537 Strategy Cards and multiple Playbooks your growth will be well structured and planned.

The 5 Core Disciplines of Scale

Strategy, business development, people, execution and mission take on new meaning when you grow at scale. Whether it is you or a management team that grows your company to this level, growth must be funded, balanced and above all based on great people building a great company, and this should always include a great coach.

Finally, we come to the sixth level.

Step-6-Freedom

Step 6 - FREEDOM

Build a commercial and profitable enterprise that works without you. Remember, at the outset, our definition of a business is to build something you can sell or, at the very least, something you can choose to sell if you ever want to. Every entrepreneur has an exit sooner or later; unfortunately, too many end up going out of business because of their own or the company's illness.

Of course, with ABoS we want to make sure that it is a planned exit, where the company can function without you or where you can sell it as an asset to a strategic or financial buyer.

The ultimate goal is your freedom.

That is why while ABoS is being installed in your company, your coach is working with you on your personal and professional development.

Your coaching journey, whether you know it or not, began as a student, when you were basically an apprentice employee.

The Entrepreneurial Ladder

Then, as employees, you were basically an apprentice to become self-employed. There are so many things to learn to prepare yourself to become self-employed, although many people have a hard time at first because they only had one or two real jobs before jumping into their business.

Emotional growth and skill growth as you move up the ladder to become a Manager with your employees and finally an Owner, when you have to let go and allow your team to run the business without you, come not only from your coach and ABoS, but also through C.A.R.E.

Community - Business can be a lonely road, but with ActionCOACH we connect you with other entrepreneurs to learn from and with. Community builds community.

Accountability - Mastermind groups, peer-to-peer accountability and your dedicated coach bring you someone to keep you focused on profitability and growth.

Results - a real focus on the actual numbers and performance indicators that drive your company's profits and value. We will be with you every step of the way.

Training - Your team and your company can only grow if you grow, from our online learning programs to our books to our annual conventions and quarterly Live and Local planning: your growth is an important part of your company's growth.